
Coffee & Matcha Origins
Every cup tells a story. Coffee beans from Colombia, Ethiopia, Brazil, Vietnam, and Guatemala each carry unique flavors shaped by their soil, climate, and traditions. Likewise, matcha from Uji and Shizuoka reflects Japan’s rich tea culture and centuries of craftsmanship. In this section, we highlight these global origins and connect them to the NYC cafés that bring these flavors to life — creating a bridge between worldwide traditions and the city’s vibrant café scene.
Coffee
Colombia
Colombian coffee is famous worldwide for its smooth, well-balanced profile with caramel and chocolate undertones. Grown in the Andes at high altitudes, Colombian beans are often described as approachable and consistent, making them a favorite for both everyday brews and specialty cafés.
Brazil
As the largest coffee producer in the world, Brazil is known for beans with nutty, chocolatey flavors and low acidity. Brazilian coffee is often used in espresso blends because of its body and sweetness, offering a dependable base for lattes and cappuccinos.
Guatemala
Guatemalan coffee benefits from volcanic soil and high-altitude microclimates. It typically has bright acidity with cocoa and spice undertones. Regions like Antigua and Huehuetenango are especially well-regarded for producing rich, complex cups.
Vietnam
Vietnam is the world’s largest producer of robusta beans, known for their strong, bold flavor. While traditionally used in instant coffee, Vietnamese beans are also the base of the country’s famous iced coffee (cà phê sữa đá) made with condensed milk. Specialty-grade robusta is now gaining attention worldwide.
Honduras
Honduras has rapidly grown into a respected specialty coffee producer. Its beans are sweet, mild, and versatile, with notes ranging from fruity to nutty. As the country improves quality controls, Honduran coffee is becoming a regular feature in specialty cafés.
Mexico
Mexican coffee is known for its mild body and nutty, chocolatey flavors. Regions like Chiapas and Oaxaca also emphasize organic and shade-grown practices, making Mexican beans popular among roasters focused on sustainability and ethical sourcing.
Ethiopia
Known as the birthplace of coffee, Ethiopia produces beans with complex, fruity, and floral notes that often taste tea-like. Its diverse growing regions such as Sidamo, Yirgacheffe, and Harrar are prized for bright acidity and unique flavors that reflect centuries of tradition.
Costa Rica
Costa Rican coffee is celebrated for its clean, citrusy flavors and medium body. With strict quality controls (the country only permits Arabica beans), Costa Rica has built a reputation for producing consistently high-quality coffee that appeals to specialty markets.
Kenya
Kenyan beans are bold and lively, often showcasing wine-like acidity with berry, blackcurrant, and citrus notes. The country’s unique auction system ensures high standards, and its coffees are a favorite among specialty roasters for their striking, vibrant flavors.
Yemen
Kenyan beans are bold and lively, often showcasing wine-like acidity with berry, blackcurrant, and citrus notes. The country’s unique auction system ensures high standards, and its coffees are a favorite among specialty roasters for their striking, vibrant flavors.
Panama
Panama is home to the legendary Geisha variety, prized for its delicate floral and jasmine notes with tea-like complexity. Though expensive and rare, Panama Geisha has achieved global fame at auctions and is often highlighted in high-end NYC cafés.
Peru
Peruvian beans are bright and aromatic, with gentle sweetness and notes of fruit and nuts. Peru has emerged as a key supplier of organic and fair-trade coffee, appealing to consumers who value both quality and sustainability.
Matcha
Japan
Japan is the historic home of matcha, where regions like Uji (Kyoto), Shizuoka, and Nishio have cultivated shaded tea leaves for centuries. Japanese matcha is prized for its deep green color, smooth texture, and rich umami flavor, especially in ceremonial-grade teas. Today, authentic Japanese matcha remains the global gold standard, and NYC cafés proudly feature it in everything from traditional bowls to modern lattes.
Vietnam
Vietnam, already famous for robust coffee culture, has also expanded into matcha production. The country’s fertile land and climate make it ideal for green tea cultivation. Vietnamese matcha is often milder in flavor with grassy notes, commonly used in iced beverages, bubble teas, and desserts across Asia and beyond. In NYC, you’ll often find Vietnamese matcha in fusion cafés and bubble tea shops.
China
China is one of the largest tea producers in the world and has become a major player in matcha production. While Chinese matcha is often more affordable and geared toward culinary use, high-quality varieties are emerging for both domestic and international markets. Chinese matcha tends to be slightly more bitter and less sweet than Japanese matcha, making it popular for baking, desserts, and blended café drinks.
Thailand
Thailand is a rising star in the global matcha market, especially in Northern provinces like Chiang Rai and Chiang Mai. Thai matcha has a vibrant green hue and a naturally sweet, mellow taste that works well in both hot and iced drinks. Known for innovation in food and drink, Thailand’s matcha is frequently used in lattes, smoothies, and colorful café creations — a trend that’s starting to appear in NYC matcha cafés as well.
